WE ARE BILENDI

m.bidou@bilendi.com

+33 1 44 88 60 30

Marc Bidou is the Chief Executive Officer of Bilendi, a company he founded in 1999 with the original concept of helping companies to increase the loyalty of customers who were becoming increasingly fickle in the new internet environment. This strategic vision allowed the company to develop rapidly; internally, by opening up the online panels market, as well as externally, thanks to the acquisition of several leading companies in their respective markets in Great Britain, Germany and Morocco.

Marc is also the key figure for large accounts, particularly in the banking and insurance, distribution, tourism, and telecommunication sectors.

Marc first put his talent to work at The Walt Disney Company in 1990, becoming the Business Development Manager of Disney Interactive (Europe, Middle East & Africa) in 1995.

He obtained a Master's degree in Management Sciences from the Université Paris IX Dauphine, a DESS diploma in Finance from the Institut d’Etudes Politiques de Paris, and also a Master's degree in Strategic Management from the HEC Paris.

g.richard@bilendi.com

Gilles joined Bilendi in June 2023 as CFO in charge of group finance and French human resources.

After ten years in financial control positions in subsidiaries of industrial groups and then in technology startups, he spent almost 15 years as CFO of small and medium-sized companies in shopper marketing and software edition sectors.

f.fabiani@bilendi.com

+33 6 10 03 29 61

François joined Bilendi in 2023 as Group Legal Director. He is in charge of all the legal aspects (corporate, contracts, GDPR compliance, acquisitions...) and of ESG matters. After numerous years as a lawyer (avocat) in M&A, François worked for international companies, leaders in their markets. He is a graduate of the Faculty of Law of Paris I (Master 2 in Law and Master 2 in Business Law) and of HEC (Corporate Finance ICCF) and holds an MBA.

After several years with various IT companies, Hervé founded Elma in 1998. This IT services company was then integrated into the Bilendi group in 2000.

With his teams, Hervé designed and developed the Maximiles technical platform and develops customised web-based applications. A real relational database specialist, he knows all there is to know about Unix, Windows and Mac OS environments.

s.lefebvre@bilendi.com

+33 1 44 88 60 30

Sylvain joined Bilendi in 2003 as the Customer Relations Director for bespoke loyalty programmes. With 20 years’ experience in marketing services, Sylvain went on to widen his scope of responsibility and today manages all of Bilendi's activities related to Customer Engagement and Loyalty.

f.lanza@bilendi.com

+33 1 44 88 60 30

Fabienne has solid marketing experience from 10 years spent working for mail order companies. In 2007, she joined a leading agency in the digital marketing and database sector as their Sales Director.

With Bilendi since 2012, Fabienne is in charge of the monetisation of the database of the Maximiles France, Spain and Italy websites, the business development of the Fabuleos cashback website, and the mobile activity of the group: the Maximiles and Tellmewhere applications.

l.deliry@bilendi.com

+33 1 44 88 60 30

Lucie joined Bilendi in 2004. She began by managing Purchasing and then took charge of marketing. In 2007, she was involved in the creation of the Panels department in France and the launch of panels for Spain and Italy.

She now manages an Operational team and a Sales team, which assists market research companies, consulting firms and media agencies in their local and international online survey projects, solutions to measure the impact of digital marketing actions or interactive digital platform.

a.nuez@bilendi.com

+34 6 33 34 41 01

Ángel joined Bilendi in March 2020 in order to develop the commercial team to strengthen the business in Spain. His mission is to lead the commercial team, as well as assist market research companies and media agencies in the data collection process. He has developed a large part of his professional career in the commercial area where he has worked for 14 years at ODEC as Key Account Manager and as Commercial Director in market research companies such as Ipsos and Neurologyca – He has extensive experience in data capture, processing and presentations. He has a degree in Technical Computer Engineering from the Polytechnic University of Madrid and complements his education with training in Marketing, Project management and Big data.

d.merchan@bilendi.com

+34 6 26 40 86 22

David joined Bilendi in November 2020 in order to lead the Project Managers team in Spain, as well as manage and process the online panel. Among his functions are the effective creation of dashboards to know the performance and evolution of the studies in Spain, as well as the creation, control and implementation of CAWI projects, in all their phases. David completed his education in Economics at the University Complutense of Madrid and has a degree in Marketing and Market Research from the University Oberta of Catalonia. David began his professional career as a Senior Market Researcher for more than 15 years at GFK and worked in the Marketing department of the European University to develop research and market intelligence projects.

r.spicer@bilendi.com

+49 30 8800 139 49

Robin joined the company in March 2016. He leads Operations in the German-speaking region and is a member of the DACH management team.

Robin has over 20 years experience working in market research. Before joining Bilendi he was Technical Director (CTO) at Conoscenti GmbH and prior to that Director Data Technologies at Icon Added Value.

a.repic@bilendi.com

+41 79 678 00 31

Aleks has been managing Bilendi's newly established office in Zurich since 2022 and is responsible for the expansion and support of the client base in Switzerland. He studied psychology at the University of Zurich and majored in business, industrial and organisational psychology in his master's degree. Aleks has been working in the market research industry since 2014, holding various positions, most recently as project manager, at a renowned market and social research institute in Zurich.

r.fuertes@bilendi.com

+41 78 220 34 41

Raúl is since 2022 in charge of managing and expanding the business in Switzerland. Raúl has more than 10 years of experience in the market research industry. As a project manager and account manager, he was responsible for various data collections and analyses for the leading retailers in Switzerland and developed an in-depth understanding of the market research sector and its customers.

Florian joined the Bilendi Group in 2017 and has been active in online market research since 2013. His focus is consulting on digital data collection for market research institutes and companies. He has always been active in the DACH region and shares responsibility for the long-term expansion and support of Bilendi GmbH's client base.

e.rodia@bilendi.com

+44 207 819 2820

Enzo assumed the dual role of Head of Marketing and Media Sales in 2015. He is responsible for both the B2B and B2C marketing output in the UK, as well as leading a team dedicated to revenue generation through media sales.

Enzo has amost 20 years experience in the collection and use of marketing data. Prior to his current role he worked as the communications manager within Bilendi, and within the marketing teams of iPoints and Sodexho.

c.keith@bilendi.com

+44 207 819 2820

Craig joined the company in 2008. He is responsible for Finance, Human Resources, Legal and Administration in the UK. He is also called upon to participate in the reporting and budgeting of the Group's other companies.

Craig has solid experience in the setting up and development of financial functions, based on the automation and rationalisation of procedures. He has previously worked for fish4, LTA, Dresdner Kleinwort Benson and various companies involved in the oil industry in Scotland.

d.cunill@bilendi.com

+44 207 819 2820

Daniel brings into the business 10 years of experience in business development, innovation and team management. His career took off at the software solution/panel provider Cint where he initiated the company operations and managed the sales working team for the Southern European and Latin American markets from the office that he opened for the company in Barcelona in 2008.

Daniel joined Bilendi from Ipsos Interactive Services where he acted as the Head of Mobile in EMEA and leaded the Ipsos Mobile strategy in the Europe, Africa and Middle East.

Daniel currently manages the Panel Sales and Operations team at Bilendi UK as well as being the Head of Mobile solutions.

s.boardman@bilendi.com

+44 207 819 2820

Stephen is a specialist in the fields of customer loyalty and engagement. He joined the company in 2007.

He has played a major role in the development of loyalty in an extremely competitive context. He has worked with some of the biggest European brands, such as Mothercare, Dell, AOL, BDR Thermea and Baxi.

Previously, Stephen spent 5 years leading a team for ADVFN and was also part of Nettec, a mainstream digital solutions distribution company, working on behalf of major groups such as News International.

c.villalba@bilendi.com

+33 1 44 88 60 30

Corinne joined Bilendi in March 2015 as Director of the Services for Market Research, Europe. With 25 years' experience in business development for the online panel supply industry (Research Now), in operations management for international market research companies (Ipsos, Kantar Operations) and in cross-disciplinary roles in change management (Research International Europe du Sud), Corinne's mission is the operational and strategic management of production and sales teams in Europe.

hicham.amadi@2wls.net

+212 5 22 21 66 61

Hicham is at the head of the 2WLS company, a pioneer company in the field of customer loyalty in Morocco, which has been part of the Bilendi group since 2009.

A graduate engineer from the Ecole Nationale Supérieur in Caen, he began his career as a consultant with Atos Origin. He is also President of the Association of Technological Companies in Morocco (ASTEC). Hicham was involved in the wording of the 'autoentrepreneur' legislation in France, and in particular the use of mobile payment to offer welfare cover and the use of banking facilities by very small businesses.

wiam.fahim@2wls.net

+212 5 22 21 66 61

Co-founder of 2WLS in 2005, Wiam is responsible for the implementation of the development strategy of 2WLS - Bilendi Morocco in Africa and the Middle East. Wiam occupied the post of Operations and Marketing Manager for 9 years before taking charge of international business development in 2014. Under her responsibility, the marketing team successfully launched and transformed loyalty programmes. Wiam has more than 15 years' experience in marketing, finance and the chemicals industry.

Ludivine joined Bilendi's webdesign team in 2001, before taking up the post of Artistic Director for the group. With her experience in organisation and her technical expertise, which was actively involved in the group's development, she went on to become Planning & Production Director in 2011.

Ludivine ensures that the quality of development is constantly improving. She is also responsible for the management and organisation of the technical team (web designers, developers, system administrators), which aims to help the various entities of the group bring their projects to fruition.

Guillaume joined Bilendi Technology in 2007 as a developer and then went on to hold the post of Director of R&D in 2010. In 2014, he opened the Bilendi Technology offices in Grenoble in order to expand the development team. Constantly monitoring technological developments, in over 10 years of experience, Guillaume has acquired solid skills in software architecture, quality assurance and databases. He is a graduate of the Cs2i in Limoges.

j.auma-aho@bilendi.com

+358 50 349 7543

Janne is our Country Manager in Finland and he has been a part of our journey since 2009. Janne is managing the Finnish office in Helsinki and serving local clients with Bilendi Finland's team of 7 in quantitative research projects ranging from providing just sample to implementing statistical analysis solutions. Janne’s team can also handle qualitative research.

Janne has a MSc (Business Administration) degree with a major in marketing and has previously been working at Keskisuomalainen Group within media research.

Janne has been a chairman of Finnish Association of Market Research Agencies and is currently in the board of Finnish Research Society which brings together over 200 research professionals and organises multiple events each year.

j.juntunen@bilendi.com

+358 440 373710

Janne started his journey with Bilendi March 2015 as a Research Manager, and currently works as a Senior Client Service Manager at Helsinki office. Janne has worked within the research industry from 2009, holding different positions within data collection, consulting private and public sector clients and also as an entrepreneur, consulting startups before joining Bilendi. Through these experiences Janne has gained knowledge from different sectors and what research needs they have in a changing market

c.glauser@bilendi.com

+46722200428

Cecilia has extensive experience in market research, analytics, and project management. She has worked both on the consulting side at Nepa and on the client side with companies such as ICA and SJ, where she has held various leadership positions. In addition, she is a co-founder of a SaaS startup in digital marketing.

Cecilia is Country Manager for the Swedish team, leading and developing Bilendi's business operations, alongside with being part of the Nordic management group.

m.lilius@bilendi.com

+46 70 673 96 97

Marianne joined Bilendi in November 2017 as Senior Consultant. Brand- and business development for leading companies across the Nordics have given Marianne valuable insights and knowledge within the communication and branding sector. She has represented both the buy- and sell-side providing her with extensive knowledge of all aspects of the industry and she has been in the research business since 2010, at NMA, today NEPA and Demoskop among others.

Andreas joined Bilendi GmbH in November 2015 as Sales Director DACH. Since 2018, he has been leading Bilendi GmbH as Managing Director DACH. Andreas has been active in market research in various roles since 2005. As Head of Key Account Management he worked for Questback for several years, was Managing Director of Liveloop GmbH and most recently Sales Director at respondi AG.

s.agerskov@bilendi.com

+45 30 88 88 94

With over two decades of experience in the Nordic research industry, Steen Agerskov serves as the Nordic CEO, overseeing all strategic and operational functions across our four offices in the region. His deep knowledge spans a broad spectrum of research disciplines, making him a trusted leader in the fields of data collection, analysis, and insights generation. Steen plays a pivotal role in ensuring the smooth operation of our Nordic offices but also in fostering strong client relationships and expanding business opportunities across Denmark, Sweden, Norway, and Finland. His client-focused approach and strategic mindset have been essential in driving the company's growth and maintaining its reputation for delivering high-quality, tailored research solutions. Steen was the co-founder of the Nordic research company, M3 Research, which was acquired by the Bilendi group in 2015

r.phillips@bilendi.com

+45 31 16 12 55

Rie is an experienced professional with over eight years of experience in market research. Rie is currenty serving as Nordic Director of Project Management Operations. With a background in driving high-impact quantitative data collection, Rie has led a skilled team of project managers and assistants, optimizing workflows, fostering innovative project solutions, and maintaining top-tier client communication across Nordic and international markets. Known for enhancing cross-functional collaboration, Rie partners closely with the other departments to refine strategies and elevate client satisfaction. She brings a global perspective and a sharp analytical edge to Bilendi & Respondi's operations.

n.klose@bilendi.com

+45 31 60 37 08

Nikolaj Klose is an experienced specialist in market research. He combines strategic insight with practical experience to deliver tailored solutions for clients. With a strong foundation in project management, digital marketing, and sales, Nikolaj is known for creating value in complex projects and ensuring results through close collaboration with clients. His ability to navigate the nuances of the industry makes him a trusted advisor. Quality, flexibility, and transparent dialogue are central elements of Nikolaj's approach.

He holds a Master's degree in International Business Communication (Cand.ling.merc) from Copenhagen Business School.

as.jacob@bilendi.com

+33 6 23 78 29 13

Anne-Sophie joined Bilendi in April 2024 as Chief Marketing Officer. With strong expertise in CRM, online acquisition and international experience, Anne-Sophie is in charge of managing the panels and the member experience, as well as the Corporate Communication of the Group.

g.vincent@bilendi.com

+33 (0)1 44 88 60 30

Géraldine joined Customer Engagement and Loyalty team in 2014 as Customer Director for a key account, and is now in charge of all white label programs operated in France as well as Maximiles.com premium partners.

With 20 years of experience working in agencies for customers from various sectors, she built strong marketing and technical skills.

Géraldine’s core mission is to guarantee the satisfaction of our customers on a daily basis. Results-oriented, she coordinates and federates multi-department project teams by ensuring compliance with Bilendi quality standards.

k.gaillard@bilendi.com

+33 (0)1 44 88 60 30

Karine joined the Services for Market Research department in 2015 as Director of Operations in France and Spain, after 8 years of experience in programming surveys and managing dedicated panels at AreYouNet.

She oversees a team of project managers and scripters who support all clients in the implementation and operational implementation of the services offered by Bilendi (online study fields, passive measurement solutions or interactive digital platform).

l.capris@bilendi.com

+33 (0)1 44 88 60 30

Liliana joined Bilendi in 2015 as Operations Director for Europe. With 15 years’ experience on the online panels sector, Liliana has held various positions within the industry, as operations team manager, cross-functional roles in change management, as well as promoter of the online panel activity within international market research organizations.

At Bilendi, Liliana is in charge of defining and implementing group level operations processes and procedures, as well as defining the technical evolutions and innovations necessary for running the Panel activity.

f.jacquet@bilendi.com

+33 (0)1 44 88 60 30

Fabrice joined Bilendi in 2014 as Maximiles Partnerships & Development Director.

He today manages Business Development of Bilendi’s activities related to Customer Engagement and Loyalty.

This ESME Sudria engineer, «Institut Image et Communication» major (Panthéon-Assas), brings to Blendi his sales experience and negotiation skills developed by more than 20 years of business development on the digital market; from the launch of the first multimedia pole of the Publicis group, through the creation of a multi-award-winning digital agency, to the evangelization and sale of the audience measurement platform of ComScore.

l.casula@bilendi.com

Luigi joined Bilendi in November 2021 as Country Manager for The Netherlands. Luigi has been active in Market Research since 2000 in various roles from Head of Research for VNU Business Publications to Research strategist for numerous A-brands with Prospex and he also has extensive sales experience in roles as European Sales Strategy Manager for World Directories and Sales Director for Reed Business b2b.

h.peramallee@bilendi.com

Hansley joined the Bilendi Group in October 2010 as Project Manager. In 2012 he was promoted as Head of the Project Management Division and actively participated in the creation of the Group’s project management tool. He played a pivotal role in the migration and integration of the German panel acquired by the group. He also piloted the introduction of scripting services to the Group activities.

In 2015, he returned to Mauritius, his country of origin, to create Bilendi Services Ltd, the production center of the Group. He currently manages the team in Mauritius focusing on four different business units which are: Project Management, Quotation Management, Scripting and Data Processing.

s.saiboo@bilendi.com

Swarna joined Bilendi Services in February 2022 as Data Processing Manager with 9 years experience going through different phases of data analysis, data reporting, fieldwork and market research across various industries.

n February 2023, she was promoted to Operations Director - Bilendi Services. Swarna is now in charge of the operational management of the Scripting, Quality Assurance and Data Processing departments ensuring well defined processes and procedures are in place.

j.allet@bilendi.com

Julien joined Bilendi Services in September 2015 as a project Manager. Previously, he had been working for local Market Research companies mainly for Data collection. Since 2016 Julien has been the head of the Project Management Team in Mauritius and has now a dedicated PM team of more than 12 local PMs under his responsibility.

j.soucient@bilendi.com

Julie joined Bilendi Services in July 2022 as Head of Marketing Operations with more than 6 years experience in the Marketing and Digital Marketing field.

She manages a team of 4 digital marketing and customer service coordinators. The Marketing department collaborates with all the Bilendi Marketing Managers on CRM, Customer Service and Digital Marketing projects.

g.rosse@bilendi.com

Guillaume joined Bilendi in October 2015 as Scripter. In 2016 was promoted as lead scripter and he now manages a growing team of 6 scripters providing technical & scripting solutions to all the offices across Europe.

d.nagayah@bilendi.com

Dessigen Joined the Bilendi Group in October 2018 as Data Analyst and was promoted as Lead Data Analyst in 2019. Adept at collecting, analysing , interpreting large datasets and developing new forecasting models, he now leads a growing team of data processors in Mauritius.

jf.petite@bilendi.com

Jean Francois joined Bilendi Services back in September 2015 as Quotation Manager before taking up the position of head of Quotation Management in 2016. Before joining ther group, he has been working in the customer relation and operation field for 15 years.

Jean François manages a team of 5 quotation managers assisting all Bilendi sales offices with their daily RFQs.

m.moheeput@bilendi.com

In September 2015, Maneesha joined Bilendi Services as a Quotation Manager. Since January 2017, she evolved as Sales Manager.

With the help of a dedicated team and a wide knowledge on various proprietary panels of Bilendi, she assists both locally managed clients and sales teams of the other Bilendi offices.

g.camacho@bilendi.com

Genito joined Bilendi in February 2015 as a Senior Project Manager and at beginning of 2016 he was appointed as Head of Operations for the UK office where he oversees a team of Projects Managers that support all client’s needs on Full-service studies, Omnibus, Communities set-up and Sample only projects.

He has 15 years of Market Research Experience (9 of those Healthcare Market Research). Prior to Bilendi, Genito has worked for 2 CV, All Global and MMRI.

b.mcfarlane@bilendi.com

Bennie is an expert in affiliate marketing, email marketing and media buying. He joined the company in September 2014 as Account Manager, a year later he assumed what is his current position Account Director. He is responsible for business development across the media team for both new and current clients.

Prior to his appointment he worked for big data companies Teradata and Progressive Digital Media. Bennie has been helping brands and agencies increase the performance of their online marketing projects for over 15 years.

i.hempel@bilendi.com

+44 (0)20 7819 2820

Irena is Vice-President of Sales at Bilendi UK. With 12 years of experience with respondi in UK and the German Headquarters, Irena has helped to manage complex multinational research projects, including award winning research on public opinion towards refugees. Born in Bosnia, Irena was educated in Germany, graduating from the University of Cologne with a BSC in Social Sciences. Irena is a regular speaker at industry gatherings, most recently presenting at the Market Research Society. She is passionate about people, travelling and good food.

d.abbate@bilendi.com

Daniele joined Bilendi in February 2023 as Country Director for Italy.

He has more than 12 years of experience in the market research sector. Daniele has held various positions in the industry, from analyst and sales roles at Nielsen, Business Development Manager at Research Now, Business Insight Manager for an Italian food retailer to heading sales at YouGov Italy.

d.dallavalle@bilendi.com

Davide works as a Business Development Director and is a member of the Board of Directors for the Italian office. He has been working in the market research sector for over 30 years: in 2007 he was one of the founders of VIA! company (acquired by Bilendi group in 2019), which deals with data collection and field management through its own Italian panel; after having held the role of CEO of VIA! for 5 years, he became Business Development Manager.

In 2000 he also founded 3Quality company, still directed by him, specializing in personal field services and traditional research.

a.arnaud@bilendi.com

For 30 years in the world of market research, Andrea has worked in major Market Research companies (KANTAR, Demoskopea….) dealing with scripting and data processing and managing, in the last 10 years, only Online projects.

In 2016 he started dealing with New business for a Panel provider and from January 2020 he joined Bilendi with the aim of increasing the customer platform and their loyalty.

c.pergamo@bilendi.com

Chiara has been working as a Panel Manager since 2012, year in which she began her experience in the market research sector in VIA! company (acquired by the Bilendi group in 2019). After a few years in which she worked on the proprietary panel of VIA! through its operational management and support to panelists, she is now in charge of all the processes related to panel (acquisitions, management, privacy ...) and actively collaborates with all the departments of the company (Sales, PM, Finance, Management).

g.giordano@bilendi.com

Gianluca has been working in the Market Research sector since 2003. Graduated in Social Psychology, he began as a qualitative researcher, and then progressively also dealt with quantitative research.

After working in several Research Institutes, in 2010 he joined Via! as Project Manager and Scripter; here he was able to put at the service of his clients the skills of researcher quali-quantitative acquired in previous years, allowing him to better understand their requests and support them in all stages of research. He has also actively contributed to the growth and development of the company through the training of new PMs.

In 2019, after the acquisition of Via! by Bilendi, Gianluca became Head of Project Management; currently, in addition to performing the activity of Project Manager, he leads the Italian team of PMs, coordinating their activities, providing support and defining the standards to be followed.

b.robillard@bilendi.com

+49 221 272318 148

Bengül has been working in the market research industry since 2008 - first as Key Account Manager and from 2016 as Managing Director at respondi. Before that, she earned a German-French degree and worked in the automotive industry for several years. Since the merger of Bilendi and respondi, she has been responsible for sales in the DACH region as part of the management team.

o.hellwig@bilendi.com

+49 221 272318 111

Otto holds a university degree in sociology, psychology and media studies and a doctorate from the University of Cologne. He has been active in the field of market and social research since the early 1990s. Otto was founder and board member of respondi AG and has been chairman of the board of the German Society for Online Research (DGOF) since 2013. With the merger of Bilendi and respondi, he took on the role of Corporate Integration Director.

m.tewes@bilendi.com

+49 221 272318 141

Maria has been in the market research industry for over 12 years. After graduating with a degree in business administration for market and communication research, she first worked for an international market research institute. She then joined respondi in 2011 in the sales department. As Sales Director, she was most recently responsible for German sales and now holds the same position at Bilendi & respondi.

a.konszack@bilendi.com

+49 30 8800 139 52

Anne has led Bilendi's Key Account Management team since 2022. She started working for Bilendi in Berlin (previously Panelbiz) in 2010 after completing her market and social research specialist training. Since then, she has overseen two of the largest, internationally active clients of the Bilendi Group, among others.

o.dolay@bilendi.com

+33 6 80 34 81 47

Orkan holds a university degree in economics from Lumière Lyon 2 University and worked for respondi for almost 15 years in various roles. Most recently, he was responsible for the entire operational business as Chief Operating Officer. With the merger of Bilendi and respondi, he took on the role of Director Business Integration & Development.